This decision will be reflected in the game design process as well – so that the ads don’t interfere with the user experience of the app. Once developers decide to incorporate in-game ads, they assign specific areas of their user interface as ad spaces. As app monetization should never be an afterthought, developers decide their strategies in the early stages of mobile game development. Īlthough a majority of developers use mobile game advertising to boost their overall app revenue, some of them depend entirely on this model. By doing so, developers can make their apps free to play, along with other strategies such as in-app purchases. In-game advertising is a monetization strategy used by mobile game creators to profit from their creation. Let’s go ahead and find out what in-game advertising really is, how best to implement it, and some of the top myths surrounding this method of advertising. In short, both developers and marketers will have a profitable experience while dealing with in-game ads.

In 2020, 82% of mobile games incorporated rewarded video ads.

To put that in perspective, the worldwide movie box office collection of 2018 was US$41.7 billion.

By 2022, the global mobile gaming market will be worth US$95.4 billion.

By 2021, there will be 2.6 billion mobile gamers in the world.

Statistically, a middle-aged mom is more likely to be a mobile gamer than her teenager son.Īnd here are more facts to blow your mind. If you thought only teenagers (more precisely, the classic teenage-boy-gamer stereotype) are into mobile gaming, you are mistaken. Marketers have more avenues to market their brands, with a broader range of audiences to choose from. In Game Advertising Works Only to Target Male Teenagersĩ4% of the mobile game developers utilise in-game advertising in their free-to-play games.

In-Game Advertising Can Harm a Brand’s Reputation Mobile Game Ads Spoil the User Experience Top Myths of In-Game Mobile Advertising Busted.Tips for Rightly Implementing In-Game Advertising.

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